Text Marketing

   Learn The Secrets To A Successful Text Marketing Campaign from a Mobile Marketing Expert 

Text Marketing, often also referred to as SMS Marketing or Mobile Marketing, is without doubt the hottest, most efficient and most powerful advertising method for any business right now. It doesn’t matter whether you are a small startup company, a one man online marketer or an offline Pizza restaurant in Texas. Text Marketing is PERFECT for Brick’n’Mortar businesses and online businesses alike.  In the articles below I will discuss the drawbacks, benefits, possible pitfalls and some good tips on how to use text marketing for maximum results. So… Read on;

Some Text Marketing ad or text or something.Acai Berry Image



Some common Text Marketing mistakes:

When sending a bulk text message, your subscribers instantly receive your promotion on their mobiles. This Is usually great of course but there are some common mistakes I see business owners do way too often. So, with that in mind, here are some common mobile marketing mistakes that business owners make when implementing their text marketing campaigns:

•    With a text message you only have 160 characters to get your message across so be concise, clear and get to the point. This is no place for chit-chat.

•    Some people (i.e the customers in your restaurant) might be reluctant to sign up for a text message subscription list unless there is a really good reason why they should do so. It is therefore important that you come up with a good call to action.  Offer a solid discount, freebies or whatever that will attract your customers. It might cost you a few pennies now but you will get it back ten-fold or more down the line.

•    Right now, text marketing is in a very early phase much like e-mail marketing back in the earlier parts of the last decade. What this means to you, is that right now you have a very good chance of building a solid list of subscribers as people will not be too familiar with mobile marketing. Once text marketing loses its “wow” effect and more and more companies jump on the bandwagon there is a good chance you will have to work harder to get people on your subscriber list as there will be more competition. Now, however, it is EASY!

These are mistakes I see people make on a regular basis so now you have been warned. Text marketing is currently very easy to do so just make sure you send out clear and concise text messages to your subscribers and make sure you give them a good reason to sign up to your list in the first place.


The drawbacks of Text Marketing?

Today, seriously, I cannot think of one single drawback. Mobile Marketing is quick, it’s efficient, it’s easy, it’s low cost, it can be done from almost anywhere where you can access a PC or a mobile and it allows for some very easy communication. The only possible drawback must be that you can only use 160 words…


A few tips to help you achieve success with your Text Marketing Campaigns…

•    Don’t just send out one way communications. Use your subscribers to give you input on your business, run a poll to find out what your customers really like. People loves to share their opinions!

•    Make sure you have your Mobile Marketing Short Code on all your marketing material online and offline and…

•    Always give people a good reason to get on your subscribers list!

 
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More Text Marketing articles coming soon.



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